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Services

Four disciplines, one connected way of working.

Bring us one discipline or all four. Strategy, design, motion and development are planned together, so what we make looks, reads and moves as one brand.

Brand Strategy & Identity

Positioning, naming and visual identity systems built to stay consistent as a brand grows.

Al Reem Car Wash — 1
Al Reem Car Wash — 2
Al Reem Car Wash — 3
Al Reem Car Wash — 4

Al Reem Car Wash Brand Identity

What it helps you do

For organisations that are launching, changing direction or have simply outgrown how they look and sound. We agree what the brand stands for first, then design a system the whole team can use.

Aims

  1. A clear position people can repeat
  2. An identity that holds together in every format
  3. Rules your team can apply without us

Typical deliverables

  • Positioning & naming
  • Logo & visual identity
  • Brand guidelines
  • Tone of voice
  • Typography & colour systems
  • Stationery & templates

Video & Motion

Films, motion graphics and animated brand assets, from concept and script to the final edit.

Characters Film & Motion

What it helps you do

When a still image is not enough — a launch, an explainer, a brand that needs to move consistently on screen. Concept, script, design and edit are planned together, so the idea survives to the final frame.

Aims

  1. A story told in the time people actually give
  2. Motion that feels like the brand
  3. Versions ready for every screen

Typical deliverables

  • Brand films
  • Motion graphics
  • Social cut-downs
  • Scripts & storyboards
  • Animated logos
  • Motion guidelines

Web & Digital Experiences

Websites and digital products where design, motion and development are planned together.

Waj Workspace — Web App — 1
Desktop

What it helps you do

For a website or product that has to explain, convince and stay easy to update. Content structure, interface, motion and front-end build are planned together instead of handed from one team to the next.

Aims

  1. A site that is clear on any screen
  2. Motion with a purpose, not decoration
  3. A build your team can keep updating

Typical deliverables

  • Websites
  • UI & interaction design
  • Front-end development
  • Content structure
  • Design systems
  • Prototypes

How we work

A short, visible process.

  1. Listen

    We start with the brief, the audience and the constraints, and agree what a good result looks like.

  2. Shape

    Strategy and early ideas are tested together, before anything is polished.

  3. Make

    Design, motion and build move forward in rounds, with time to review along the way.

  4. Hand over

    Files, guidelines and source material are organised so your team can keep using them.

Not sure where to start?

Tell us the goal. We’ll suggest the mix.